Festive sale's first two days hit ₹24,000 crore — 60M+ shoppers
Market research firm Redseer estimated e-commerce sales of about ₹24,000 crore and 60–65 million buyers in the first two days of the 2026 festive sale.
Read original →NEWS
India retail, e-commerce & marketing news
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Adullam column: India's e-commerce FDI rules and the exception opened in 2026
The door that opened in July 2026 is on the export side for Indian-made goods; the rules for selling to Indian consumers are unchanged.
Read original →Adullam column: selling in India's domestic market and the four layers of retail FDI rules
An overview showing that ownership caps and conditions differ for wholesale, single-brand retail, multi-brand retail and e-commerce, and that Korean brands have in effect three routes to Indian consumers.
Read original →CCPA dark pattern guidelines: 13 banned types and enforcement
An overview of the 13 dark patterns in the November 2023 guidelines, the June 2025 self-audit advisory and the enforcement against individual platforms since then.
Read original →E-commerce consumer protection amendment rules notified — in force 1 January 2027
The Ministry of Consumer Affairs notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026 on 9 September 2026; they take effect on 1 January 2027.
Read original →Export inventory e-commerce FDI in force via FEMA rules notification
Press Note 3 (2026) was written into the FEMA non-debt instruments rules and took effect on 3 September 2026, the date of gazette publication (S.O. 4870(E)).
Read original →India quick commerce hits 9.5 million orders a day — Blinkit leads
Market research firm Datum counted 9.5 million daily orders in total across the six main quick-commerce platforms in August 2026.
Read original →DPIIT Press Note 3 (2026): FDI allowed in export inventory model
E-commerce entities with foreign capital can now buy and store Indian-made goods and export them directly to overseas customers.
Read original →Flipkart extends zero commission to fashion at all prices
Flipkart extended zero commission on fashion, previously only up to ₹1,000, to every price band.
Read original →E-commerce origin search and sort filter becomes mandatory for imports
A new Rule 10A was added to Rule 6 of the Legal Metrology (Packaged Commodities) Rules: every e-commerce entity selling imported goods must offer a filter to find and sort by country of origin.
Read original →Nykaa Korean-brand sales up 58% · Nongshim with Blinkit
An article on how the Korean wave in India is spreading beyond content into beauty and food purchases.
Read original →India K-beauty market US$310M in 2025, forecast US$870M by 2032
Market research firm MarkNtel sized India's K-beauty product market at US$310 million in 2025 and expects growth of around 18% a year.
Read original →Amazon India drops referral fees below ₹1,000
Amazon India scrapped referral fees for products under ₹1,000, expanding coverage from 12 million products in 2025 to 125 million.
Read original →APR signs strategic partnership with Nykaa to enter India
An article on APR teaming up with Nykaa, India's largest online beauty platform, and listing 40 products.
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