Festive sale's first two days hit ₹24,000 crore — 60M+ shoppers
Summary
Market research firm Redseer estimated e-commerce sales of about ₹24,000 crore and 60–65 million buyers in the first two days of the 2026 festive sale.
Key points
- About 6 times a normal day's sales; buyers were more than a third of monthly unique shoppers (150–160 million)
- Phones 38–40%, appliances 25–27%, fashion 15–18% (up 22–25% year on year)
- About two-thirds of buyers were from tier-2/3 towns and rural areas; first-time online buyers doubled year on year
What it means for Korean companiesThe festive season is when first-time buyers and small-town customers arrive all at once. For Korean products, it is safer to finish listing preparations one or two months before the festival.