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What to know before you sell in India
When selling to Indian consumers, the seller is the Indian entity. Online sales holding inventory are closed to foreign capital, and the 2026 exception covers only exports of Indian-made goods
Whether you sit in wholesale, single-brand retail or marketplace decides ownership, sourcing duties and who you can sell to
File your trademark before meeting distributors, and start licences (CDSCO, FSSAI, BIS) before your listing schedule
Show MRP, importer and origin on the pack and product page, and from 1 Jul 2026 your origin filter data must also be accurate
Disclose influencer sponsorship clearly — up to ₹10 lakh for a violation, ₹50 lakh for a repeat
Under the amended e-commerce consumer protection rules, marketplace sellers must display government identification numbers and disclose origin, best-before dates and other details upfront. Platform duties also grow, so platforms will ask sellers for more data.
Redseer estimates phones and electronics made up around 60% of first-two-day sales, while fashion was 15–18%, up 22–25% year on year. Two-thirds of buyers were from tier-2/3 towns and rural areas.
Every retail pack must show the manufacturer, packer or importer's name and address, country of origin, product name, net quantity, date of manufacture, MRP and customer-care contact.
Sellers give the platform price, expiry, origin, returns, delivery and authenticity information, appoint a grievance officer and cannot write self-reviews.
The CCPA guidelines ban 13 practices including false urgency, basket sneaking, confirm shaming, subscription traps, bait and switch, drip pricing and disguised ads.
Amazon (16 Mar 2026) and Flipkart (Nov 2025) charge zero referral fee under ₹1,000, Flipkart fashion is zero at all prices (8 Jul 2026), and Meesho has been zero-commission since 2021.
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