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ESSENTIALS

Essentials before you sell in India

Every rule has a source and date. Check the Official, Example and To-verify badges.

What to know before you sell in India

  • When selling to Indian consumers, the seller is the Indian entity. Online sales holding inventory are closed to foreign capital, and the 2026 exception covers only exports of Indian-made goods
  • Whether you sit in wholesale, single-brand retail or marketplace decides ownership, sourcing duties and who you can sell to
  • File your trademark before meeting distributors, and start licences (CDSCO, FSSAI, BIS) before your listing schedule
  • Show MRP, importer and origin on the pack and product page, and from 1 Jul 2026 your origin filter data must also be accurate
  • Disclose influencer sponsorship clearly — up to ₹10 lakh for a violation, ₹50 lakh for a repeat
· Legal 500 (IndiaLaw LLP)Consumer protectionOfficial

Seller obligations changing from 1 January 2027

Under the amended e-commerce consumer protection rules, marketplace sellers must display government identification numbers and disclose origin, best-before dates and other details upfront. Platform duties also grow, so platforms will ask sellers for more data.

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· Indian Television (Redseer estimate, citing PTI)Market size

Festive sale season: what sells and who buys

Redseer estimates phones and electronics made up around 60% of first-two-day sales, while fashion was 15–18%, up 22–25% year on year. Two-thirds of buyers were from tier-2/3 towns and rural areas.

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· MondaqConsumer protectionOfficial

13 dark patterns

The CCPA guidelines ban 13 practices including false urgency, basket sneaking, confirm shaming, subscription traps, bait and switch, drip pricing and disguised ads.

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checked· FSSAI (official)LicencesOfficial

Food imports (FSSAI)

Importing food needs an FSSAI central licence and IEC, and an NOC from FICS (linked to ICEGATE) at customs.

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· Storyboard18 (Amazon announcement)Platform feesOfficial

Amazon, Flipkart and Meesho fees today

Amazon (16 Mar 2026) and Flipkart (Nov 2025) charge zero referral fee under ₹1,000, Flipkart fashion is zero at all prices (8 Jul 2026), and Meesho has been zero-commission since 2021.

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Essentials · Adullam Commerce & Marketing