Skip to content
· MondaqConsumer protectionOfficial

Consumer Protection (E-Commerce) Rules: seller duties

Summary

Sellers give the platform price, expiry, origin, returns, delivery and authenticity information, appoint a grievance officer and cannot write self-reviews.

Key points
  • Platforms must disclose legal name, address and customer care
  • Imports: disclose importer details
  • Ads must match the actual product
What it means for Korean companiesIf the product page copy differs from the actual product, the seller is responsible.

More

· Legal 500 (IndiaLaw LLP)Consumer protectionOfficial

Seller obligations changing from 1 January 2027

Under the amended e-commerce consumer protection rules, marketplace sellers must display government identification numbers and disclose origin, best-before dates and other details upfront. Platform duties also grow, so platforms will ask sellers for more data.

Read original →
· Indian Television (Redseer estimate, citing PTI)Market size

Festive sale season: what sells and who buys

Redseer estimates phones and electronics made up around 60% of first-two-day sales, while fashion was 15–18%, up 22–25% year on year. Two-thirds of buyers were from tier-2/3 towns and rural areas.

Read original →
Request a consultation

Tell us your product, target channel and timing

A consultant replies with the right route, licences and channels.

Phone+82-10-7641-4018
KakaoTalkceo_adlconsulting
Emailliminae@adullamcorp.com
AI

Ask AI

Common questions with sources. Our AI answers from the material we have prepared.

Consumer Protection (E-Commerce) Rules: seller duties · Adullam Commerce & Marketing