Skip to content
India distribution & marketing — on the ground since 2017

Did you know? More than 1 in 3 online shoppers in India bought in the first two days of the festive sale

Bring your product to India. Adullam will sell it for you.

Sales structure, import licences and labels, Amazon, Flipkart and Nykaa listings, influencer campaigns and K-POP pop-ups — one team handles it all. Running commerce and pop-ups in India since 2017, we stay with you in Korean until the first sale.

2017~
running India commerce & marketing Adullam
Adullam Consulting · 2026-10-20 checked ↗
3 cities
K-POP pop-up stores run in Bengaluru, Delhi, Chennai (2023) Adullam
Adullam Consulting · 2026-10-20 checked ↗
+58%
Korean-brand sales on Nykaa, year on year (Jun 2026)
Outlook India · 2026-06-30 ↗
Track record
46
India distribution & marketing records, as of Oct 2026Clients who agreed to be named: 15Many other clients prefer not to be named

Track record built on the ground in India, not in reports

Built step by step on the ground since 2018: our own India–Korea commerce site in 2018 (v2.0 in 2020), K-POP pop-up stores in Bengaluru, Delhi and Chennai in 2023, and two selections by NIPA to run SW export marketing.

Names are listed in alphabetical order (A–Z).
Axis LogisticsCommerce marketing lecture (2021)Commerce site 2.0 (2020)Global ICT Forum (GIP) webinarIndia–Korea commerce site (2018)K-POP pop-up, Bengaluru (2023)K-POP pop-up, Chennai (2023)K-POP pop-up, Delhi (2023)KOTRA 1st cohort lecture: India market marketing strategy (2023)McKinley RiceMoU in logistics, marketing and manufacturing (2019)NIPA KIB Boot Camp India Lounge (2018)NIPA presentation: SW export marketing strategy for India (2023)NIPA SW export marketing programme (2019)Skreem influencer platformand more
Built by the Adullam dev team, free tools for selling in India

What should your Korean product cost in India? Know it in 30 seconds, before the first shipment.

The price calculator is built into this site by the Adullam dev team.

Price calculator30-second Indian MRP · preview

Assumes freight 8%, logistics ₹40, importer margin 25%, ads 10%. Example

Indian shelf price (MRP)
₹1,635
2.5× ex-works · landed ₹887
Duty (BCD + SWS)₹153
Freight, logistics & importer margin₹313
Channel fee + ads₹277
Sales GST ₹249
Ex-works (FOB)₹643

ORVANO — compliance tool for Indian companiesAI finds the filings and licences your company needs and reminds you before every deadline.

Visit ORVANO
Process

From free consultation to first sale and monthly reports

Process: Adullam Consulting · 2026-10-20 checked ↗ Process: Adullam column · 2026-10-05 ↗

01Free consultation

We hear about your products, Korean prices and preferred cities and channels, and set the scope.

02Market check

We research rival brands' price bands and channels and set your entry purpose in one sentence.

03Choose FDI layer

We choose between wholesale, single-brand retail and marketplace and hand over to entity design.

04Trademark

We file your Indian trademark before you meet distribution partners.

05Licences & labels

We line up CDSCO, FSSAI and BIS approvals and Legal Metrology labelling (MRP, importer, origin).

06Import

We confirm IEC, HS codes and duty, and clear the first shipment.

07Listings & contracts

We list you on Amazon, Flipkart and Nykaa or sign master distributor and dealer agreements.

08Launch campaign

We run social and influencer campaigns in line with endorsement disclosure rules.

09Go offline

We widen trial through quick-commerce listings, K-POP pop-ups and sampling.

10Monthly report

You get sales, ads and stock in a Korean report and set next month's plan.

Who handles it

The team behind your India go-to-market

Running India–Korea commerce since 2017 from Delhi, Bengaluru, Chennai and Seoul. Source: Adullam Consulting · 2026-10-20 checked ↗ Source: Adullam Consulting · 2026-10-20 checked ↗

2017~
India commerce & marketing operations

Inae Lim CEO

Many successful cases in Indian online/offline commerce entry and local marketing. Leads India entry strategy, tax and legal

15+ yrs
India business operations and government relations

Manikandan Vice President

Leads offline business channel development and expansion; works with local government projects

300+
Leads licensing and government relations

Prashan External partnerships

Overall management of BIS, CDSCO (cosmetics) and FSSAI approvals and regulatory response

60+
Audit and tax advisory for global companies

Kamal Partner chartered accountant ACA

Audit of FDI companies, transfer pricing and tax compliance: the tax structure of an import-and-sell entity

3+ yrs
Admin and tax automation solutions

Lee Sun-min Director CTO

Analyses Indian operating processes and automates admin and compliance work

Partner
Influencer & online marketing

Marketing partner Skreem · McKinley Rice

Skreem influencer platform; McKinley Rice online marketing partnership

Plans

Pick the plan that fits your stage

First consultation is free. Quotes depend on products, channels and cities.

Entry check

Companies considering selling in India
  • Research rival brands' price bands and channels
  • Proposal on retail FDI layer and entity structure
  • List of HS codes, duties and licences
  • Reverse-pricing simulation
Quote per case
Get a quote
Most chosen

Online launch

Start with Amazon, Flipkart and Nykaa
  • Sort out trademark, labels and licences
  • Store setup and product listing
  • First ad and influencer campaign
  • Monthly report in Korean
Quote for launch + monthly operations
Get a quote

Full distribution

Up to offline and quick commerce
  • Sourcing and contracting distributors and dealers
  • Quick-commerce listing
  • K-POP pop-ups and sampling
  • Linking entity, GST and logistics
Project quote
Get a quote

Why Adullam

The comparison reflects general tendencies based on published service scopes. Using KOTRA and NIPA programmes can cut costs, and Adullam helps you apply.

Korean export agenciesPublic agencies (e.g. KOTRA)Local digital agenciesAdullam Commerce & Marketing
Korean-language consultationYesYesLimitedYes
Bases in IndiaMostly through partnersKOTRA local officeYesDelhi, Bengaluru, Chennai
Retail FDI, labels and licencesSeparate teams by practiceInformation onlyRarely handledOne team with the incorporation and certification teams
Platform listing & operationVaries by agencyNot run directlyCore serviceRunning our own commerce site since 2018
Offline distribution & pop-upsLimitedTrade shows and buyer meetingsLimitedDistributor sourcing + K-POP pop-ups
FeesBy projectSupport programmes (partly self-funded)Monthly retainerQuote per stage

Source: Adullam Consulting · 2026-10-20 checked ↗

Request a consultation

Tell us your product, target channel and timing

A consultant replies with the right route, licences and channels.

Phone+82-10-7641-4018
KakaoTalkceo_adlconsulting
Emailliminae@adullamcorp.com
AI

Ask AI

Common questions with sources. Our AI answers from the material we have prepared.

Adullam Commerce & Marketing