TOOLS

Indian price calculator & readiness check

Estimates only. Duty depends on the exact HS code; channel margins differ by contract.

Korea price → Indian MRP

Adds duty (BCD + 10% social welfare surcharge), IGST, channel share and sales GST in turn.

Korea ex-works FOB (₩ per unit)Product category (for duty)Sales channel

FX rate (₩ per ₹1) To verifyFreight & insurance (% of ex-works)Clearance, inland logistics & storage (₹ per unit)Indian entity (importer) margin %Ads & influencer budget (% of MRP)Basic customs duty (BCD) %

Source: EximPe (CBIC tariff) · 2026-10-20 checked ↗ Source: EximPe · 2026-10-20 checked ↗ Source: Storyboard18 (Amazon announcement) · 2026-03-02 ↗ Source: Flipkart (official announcement) · 2026-07-08 ↗

Indian MRP (incl. GST)

₹1,635

2.5× ex-works · price tag e.g. ₹1,649

Item	Per unit
Korea ex-works (FOB)	₹643
Freight & insurance	₹51
Basic customs duty 20%	₹139
Social welfare surcharge (10% of BCD)	₹14
Clearance, logistics & storage	₹40
→ Landed cost (excl. IGST)	₹887
Indian entity margin	₹222
Channel share (Amazon India 10%)	₹139
Ads & influencers	₹139
Sales GST 18%	₹249

Import IGST 18% (₹152) is left out of cost because a GST-registered importer offsets it against sales GST. Cash is tied up for the first few months.

Cosmetics cannot be imported before you get a CDSCO import registration (COS-2).

The 10% Amazon channel share is an example combining shipping, closing fees and returns. Above ₹1,000, category referral fees (usually 2–16.5%) are added.

MRP is the maximum retail price including all taxes and must be printed on the pack (Legal Metrology rules). Imports must also show the importer's name, address and country of origin.

Discuss this price structure

Target MRP → max ex-works price

The order our column recommends: set the target consumer price first, then subtract margins, GST, logistics and duty. Source: Adullam column · 2026-10-05 ↗

Target MRP (₹, incl. GST)Product category (for duty)Sales channel

Max Korea ex-works (FOB, per unit)

₩5,332

= ₹381 · 38% of MRP

Item	Per unit
Korea ex-works (FOB)	₹381
Freight & insurance	₹30
Basic customs duty 20%	₹82
Social welfare surcharge (10% of BCD)	₹8
Clearance, logistics & storage	₹40
→ Landed cost (excl. IGST)	₹542
Indian entity margin	₹135
Channel share (Amazon India 10%)	₹85
Ads & influencers	₹85
Sales GST 18%	₹152

Cosmetics cannot be imported before you get a CDSCO import registration (COS-2).

The 10% Amazon channel share is an example combining shipping, closing fees and returns. Above ₹1,000, category referral fees (usually 2–16.5%) are added.

Under ₹1,000, both Amazon and Flipkart charge zero referral fee (commission). Shipping and closing fees still apply.

MRP is the maximum retail price including all taxes and must be printed on the pack (Legal Metrology rules). Imports must also show the importer's name, address and country of origin.

Discuss this target price

Indian price calculator & readiness check

Korea price → Indian MRP

Target MRP → max ex-works price

How ready is your company for India?