Buying back a trademark that a distributor or dealer candidate filed first, or fighting it through cancellation, costs tens to hundreds of times the cost of filing early and takes years. Get an application number before the meeting.
Distributors, agents & dealers
Indian distribution is regional. We find distributors, agents and dealers and put trademark, territory, volume and pricing in the contract.
For: companies selling through offline stores and B2B buyersWhat you must do
Adullam
Finding master distributor, agent and dealer candidates and supporting contracts. Strong regional differences call for local partners
Source: Adullam Consulting · 2026-10-20 checked ↗Adullam
Finish filing before meeting partner or dealer candidates
Source: Adullam column · 2026-10-05 ↗Official
The Indian entity supplies businesses; consumer sales belong to Indian distributors. Group-company sales ≤ 25%
Source: Adullam column · 2026-10-05 ↗Official
Each state brings its own GSTIN and set of returns; cross-state transport needs an e-Way Bill
Source: Adullam column · 2026-10-11 ↗Official
From 22 Sep 2025: two standard rates of 5% and 18% plus a special 40% rate. Registration and returns are still state by state
Source: Adullam column · 2026-10-11 ↗Example
Start with state-level exclusivity + minimum purchase + review period instead of national exclusivity
Source: Adullam Consulting · 2026-10-20 checked ↗Adullam
Connecting local logistics partners such as Axis Logistics
Source: Adullam Consulting · 2026-10-20 checked ↗Adullam
Lower buyer-sourcing costs by linking KOTRA and NIPA support programmes
Source: Adullam Consulting · 2026-10-20 checked ↗Steps & deadlines
- 1 weekSet product and region prioritiesClient & Adullam · Source: Adullam Consulting · 2026-10-20 checked ↗
- 2–3 weeksPartner shortlist and first contactAdullam · Source: Adullam Consulting · 2026-10-20 checked ↗
- 2 weeksVideo or on-site meetings (Delhi, Bengaluru, Chennai)Adullam · Source: Adullam Consulting · 2026-10-20 checked ↗
- 1–2 weeksNegotiate terms · review English contractsAdullam · Source: Adullam column · 2026-10-05 ↗
- First orderCustoms, logistics and state GST registrationAdullam & tax team · Source: Adullam column · 2026-10-11 ↗
- QuarterlyReview results · decide on regional expansionClient & Adullam · Source: Adullam Consulting · 2026-10-20 checked ↗
Documents to prepare
- English product catalogue
- Price list (FOB and suggested MRP)
- Certification and label status
- Trademark application number
- Preferred regions and volumes
Time & fees Example
- Duration
- About 6–12 weeks (example)
- Fees
- Quote per case
- Deliverables
- Partner shortlist · meetings · contract review
If you hire local sales staff, work with Adullam HR & Legal
Adullam HR & Legal ↗Recent cases
If you give your first partner national exclusivity, you'll have to unpick the contract before expanding to other regions. It is safer to start with state-level exclusivity, an annual minimum purchase and a one-year review clause.
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AI answers are based on information researched by Adullam. For important legal, tax, HR and other decisions, please always confirm with a specialist.
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