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BY FIELD · Distribution

Distributors, agents & dealers

Indian distribution is regional. We find distributors, agents and dealers and put trademark, territory, volume and pricing in the contract.

For: companies selling through offline stores and B2B buyers

What you must do

Recommended

Adullam

Finding master distributor, agent and dealer candidates and supporting contracts. Strong regional differences call for local partners

Source: Adullam Consulting · 2026-10-20 checked ↗
Required

Adullam

Finish filing before meeting partner or dealer candidates

Source: Adullam column · 2026-10-05 ↗
Conditional

Official

The Indian entity supplies businesses; consumer sales belong to Indian distributors. Group-company sales ≤ 25%

Source: Adullam column · 2026-10-05 ↗
Required

Official

Each state brings its own GSTIN and set of returns; cross-state transport needs an e-Way Bill

Source: Adullam column · 2026-10-11 ↗
Required

Official

From 22 Sep 2025: two standard rates of 5% and 18% plus a special 40% rate. Registration and returns are still state by state

Source: Adullam column · 2026-10-11 ↗
Recommended

Example

Start with state-level exclusivity + minimum purchase + review period instead of national exclusivity

Source: Adullam Consulting · 2026-10-20 checked ↗
Recommended

Adullam

Connecting local logistics partners such as Axis Logistics

Source: Adullam Consulting · 2026-10-20 checked ↗
Recommended

Adullam

Lower buyer-sourcing costs by linking KOTRA and NIPA support programmes

Source: Adullam Consulting · 2026-10-20 checked ↗

Steps & deadlines

Documents to prepare

  • English product catalogue
  • Price list (FOB and suggested MRP)
  • Certification and label status
  • Trademark application number
  • Preferred regions and volumes

Time & fees Example

Duration
About 6–12 weeks (example)
Fees
Quote per case
Deliverables
Partner shortlist · meetings · contract review

Request a quote

Price calculator

Check your Indian shelf price before you sign a distributor.

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Recent cases

2026-10-05 · Adullam column Column

Buying back a trademark that a distributor or dealer candidate filed first, or fighting it through cancellation, costs tens to hundreds of times the cost of filing early and takes years. Get an application number before the meeting.

2026-10-20 · Adullam Consulting Example

If you give your first partner national exclusivity, you'll have to unpick the contract before expanding to other regions. It is safer to start with state-level exclusivity, an annual minimum purchase and a one-year review clause.

Request a consultation

Tell us your product, target channel and timing

A consultant replies with the right route, licences and channels.

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Distribution · Adullam Commerce & Marketing