We used India's K-POP fandom to run experiential pop-ups for Korean products and brands in three cities, handling everything from planning, venue and local promotion to operations and the results report.
BY FIELD · K-Culture Pop-ups
K-POP pop-up stores & Korean-wave experiential marketing
We ran K-POP pop-ups in Bengaluru, Delhi and Chennai in 2023 and handle planning, venue, promotion, operations and reporting.
For: companies that want young Indian consumers to experience Korean brandsWhat you must do
Recommended
Adullam
K-POP fan communities in Delhi, Mumbai, Bengaluru and Chennai
Source: Adullam Consulting · 2026-10-20 checked ↗Recommended
Adullam
Link on-site trials to online sales through coupons and store links
Source: Adullam Consulting · 2026-10-20 checked ↗Required
Official
If invited influencers or fan accounts were paid, they must disclose
Source: S.S. Rana & Co. · 2023-01-25 ↗Conditional
To verify
Lease terms and local permits vary by mall and venue
Conditional
To verify
Free samples also need an import declaration. For cosmetics and food, check the licence scope
Conditional
To verify
Selling outside your registered state may need a temporary registration
Recommended
Example
Visitors, samples, social reach, coupon redemption, post-event online sales
Steps & deadlines
- 2 weeksPlan concept, cities and budgetAdullam · Source: Adullam Consulting · 2026-10-20 checked ↗
- 2–4 weeksVenue sourcing · contractAdullam · Source: Adullam Consulting · 2026-10-20 checked ↗
- 2 weeksPromotion through fan communities and influencersAdullam · Source: Adullam Consulting · 2026-10-20 checked ↗
- 2–5 daysOn-site operation · trials · samplingAdullam · Source: Adullam Consulting · 2026-10-20 checked ↗
- 1 weekResults reportAdullam · Source: Adullam Consulting · 2026-10-20 checked ↗
Documents to prepare
- Brand introduction and products
- Sample quantity
- Preferred cities and timing
- Budget
- K-content to tie in (if any)
Time & fees Example
- Duration
- About 6–10 weeks (example)
- Fees
- Quote by city and scale
- Deliverables
- Pop-up operation + visitor, social and sales results report
Related Adullam platform
We find pop-up and store sites together with Adullam Property
Adullam Property ↗Recent cases
Reports say that as the Korean wave spreads into beauty, food and retail purchases, quick-commerce companies are reshaping their assortments around Korean beauty, food and fashion.
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Tell us your product, target channel and timing
A consultant replies with the right route, licences and channels.
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