Festive sale season: what sells and who buys
Summary
Redseer estimates phones and electronics made up around 60% of first-two-day sales, while fashion was 15–18%, up 22–25% year on year. Two-thirds of buyers were from tier-2/3 towns and rural areas.
Key points
- Gen Z made up about a third of first-day buyers
- Quick-commerce sales 4–5 times a normal day
- About 100 million shoppers expected over the 11-day first phase of the sale (Redseer)
What it means for Korean companiesThese are estimates for the first two days. Fashion, accessories and small appliances are worth testing at price points under ₹1,000.