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· Ministry of Consumer Affairs notification (full text on TaxGuru)LabellingOfficial

Country-of-origin search & sort filter (Rule 6(10A))

Summary

Every e-commerce entity selling imports must offer a filter to search and sort by country of origin. In force 1 July 2026.

Key points
  • Applies to marketplace and inventory models
  • Violations can be penalised under the Legal Metrology Act
  • Substantially the same as the October 2025 draft
What it means for Korean companiesIf seller data is wrong, the platform can take products down.

More

· Legal 500 (IndiaLaw LLP)Consumer protectionOfficial

Seller obligations changing from 1 January 2027

Under the amended e-commerce consumer protection rules, marketplace sellers must display government identification numbers and disclose origin, best-before dates and other details upfront. Platform duties also grow, so platforms will ask sellers for more data.

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· Indian Television (Redseer estimate, citing PTI)Market size

Festive sale season: what sells and who buys

Redseer estimates phones and electronics made up around 60% of first-two-day sales, while fashion was 15–18%, up 22–25% year on year. Two-thirds of buyers were from tier-2/3 towns and rural areas.

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Country-of-origin search & sort filter (Rule 6(10A)) · Adullam Commerce & Marketing