Skip to content
· S.S. Rana & Co.AdvertisingOfficial

Influencer endorsement disclosure guidelines

Summary

Celebrities, influencers and virtual influencers with a material connection to a brand must clearly disclose the sponsorship.

Key points
  • Don't hide it in a bunch of hashtags and links
  • Photos: on the image; live: shown throughout
  • Up to ₹10 lakh; ₹50 lakh for repeat violations
What it means for Korean companiesPut the disclosure duty and takedown/refund clauses for violations into influencer contracts.

More

· Legal 500 (IndiaLaw LLP)Consumer protectionOfficial

Seller obligations changing from 1 January 2027

Under the amended e-commerce consumer protection rules, marketplace sellers must display government identification numbers and disclose origin, best-before dates and other details upfront. Platform duties also grow, so platforms will ask sellers for more data.

Read original →
· Indian Television (Redseer estimate, citing PTI)Market size

Festive sale season: what sells and who buys

Redseer estimates phones and electronics made up around 60% of first-two-day sales, while fashion was 15–18%, up 22–25% year on year. Two-thirds of buyers were from tier-2/3 towns and rural areas.

Read original →
Request a consultation

Tell us your product, target channel and timing

A consultant replies with the right route, licences and channels.

Phone+82-10-7641-4018
KakaoTalkceo_adlconsulting
Emailliminae@adullamcorp.com
AI

Ask AI

Common questions with sources. Our AI answers from the material we have prepared.

Influencer endorsement disclosure guidelines · Adullam Commerce & Marketing