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· MondaqConsumer protectionOfficial

13 dark patterns

Summary

The CCPA guidelines ban 13 practices including false urgency, basket sneaking, confirm shaming, subscription traps, bait and switch, drip pricing and disguised ads.

Key points
  • Self-audit advisory on 5 Jun 2025 (3 months)
  • Enforcement against individual platforms under way
  • Additional types can be specified
What it means for Korean companiesUse discount timers and 'only a few left' labels only when they are true.

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Seller obligations changing from 1 January 2027

Under the amended e-commerce consumer protection rules, marketplace sellers must display government identification numbers and disclose origin, best-before dates and other details upfront. Platform duties also grow, so platforms will ask sellers for more data.

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· Indian Television (Redseer estimate, citing PTI)Market size

Festive sale season: what sells and who buys

Redseer estimates phones and electronics made up around 60% of first-two-day sales, while fashion was 15–18%, up 22–25% year on year. Two-thirds of buyers were from tier-2/3 towns and rural areas.

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13 dark patterns · Adullam Commerce & Marketing