CCPA dark pattern guidelines: 13 banned types and enforcement
Summary
An overview of the 13 dark patterns in the November 2023 guidelines, the June 2025 self-audit advisory and the enforcement against individual platforms since then.
Key points
- False urgency, basket sneaking, subscription traps, hidden charges
- ASCI advertising guidelines apply from 1 Sep 2023
- The CCPA can specify additional types
What it means for Korean companies'Limited stock' or countdown timer claims on your own store or platform pages are also a problem if they are not true.