Adullam column: selling in India's domestic market and the four layers of retail FDI rules
Summary
An overview showing that ownership caps and conditions differ for wholesale, single-brand retail, multi-brand retail and e-commerce, and that Korean brands have in effect three routes to Indian consumers.
Key points
- Single-brand retail above 51%: 30% local sourcing
- Multi-brand retail is closed in practice
- Work back to cost from the target consumer price
What it means for Korean companiesWhat you sell and how must go into the entity design before the marketing plan.