E-commerce consumer protection amendment rules notified — in force 1 January 2027
Summary
The Ministry of Consumer Affairs notified the Consumer Protection (E-Commerce) (Amendment) Rules, 2026 on 9 September 2026; they take effect on 1 January 2027.
Key points
- Sellers provide government identifiers such as GSTIN and MSME registration number to the platform for display
- Disclosure of origin, best-before date, returns, refunds and delivery spelled out as a list
- Price-cut claims must show the lowest price in the 30 days before the announcement, and an annual dark pattern self-audit is mandatory
What it means for Korean companiesKorean brands listing through an Indian entity should check the origin and shelf-life fields and GSTIN display on product pages before the effective date.