Adullam column: India's e-commerce FDI rules and the exception opened in 2026
Summary
The door that opened in July 2026 is on the export side for Indian-made goods; the rules for selling to Indian consumers are unchanged.
Key points
- Marketplace 100% automatic; no FDI in inventory models
- The 25% concentration test and the ban on platforms influencing prices
- Additional GST place of business for each fulfilment centre state
What it means for Korean companiesIf you design a domestic inventory entity on the basis that 'e-commerce has opened up', you start outside what is allowed.