India K-beauty market US$310M in 2025, forecast US$870M by 2032

Summary

Market research firm MarkNtel sized India's K-beauty product market at US$310 million in 2025 and expects growth of around 18% a year.

Key points

US$322 million in 2026
Main growth driver: skincare demand driven by urban air pollution
Outlook: more local production and omnichannel

What it means for Korean companiesProducts that solve climate or environment problems, such as skincare basics and sun care, are easier to explain.

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India K-beauty market US$310M in 2025, forecast US$870M by 2032

More

Festive sale's first two days hit ₹24,000 crore — 60M+ shoppers

Adullam column: India's e-commerce FDI rules and the exception opened in 2026

Adullam column: selling in India's domestic market and the four layers of retail FDI rules

CCPA dark pattern guidelines: 13 banned types and enforcement

Tell us your product, target channel and timing

Ask AI