APR signs strategic partnership with Nykaa to enter India
An article on APR teaming up with Nykaa, India's largest online beauty platform, and listing 40 products.
- Nykaa: 42M+ customers, about 260 stores
- India beauty & personal care market US$28bn in 2024 → US$34bn in 2028 (IBEF)
- Diversifying exports amid uncertainty in the Middle East