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checked· Korea JoongAng DailyK-beauty

APR signs strategic partnership with Nykaa to enter India

Summary

An article on APR teaming up with Nykaa, India's largest online beauty platform, and listing 40 products.

Key points
  • Nykaa: 42M+ customers, about 260 stores
  • India beauty & personal care market US$28bn in 2024 → US$34bn in 2028 (IBEF)
  • Diversifying exports amid uncertainty in the Middle East
What it means for Korean companiesListing on a beauty specialist store can cover a wide scope, from a brand shop to offline tie-ins.

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APR signs strategic partnership with Nykaa to enter India · Adullam Commerce & Marketing