An article on how the Korean wave in India is spreading beyond content into beauty and food purchases.
Market research firm Redseer estimated e-commerce sales of about ₹24,000 crore and 60–65 million buyers in the first two days of the 2026 festive sale.
Read original →The door that opened in July 2026 is on the export side for Indian-made goods; the rules for selling to Indian consumers are unchanged.
Read original →An overview showing that ownership caps and conditions differ for wholesale, single-brand retail, multi-brand retail and e-commerce, and that Korean brands have in effect three routes to Indian consumers.
Read original →An overview of the 13 dark patterns in the November 2023 guidelines, the June 2025 self-audit advisory and the enforcement against individual platforms since then.
Read original →A consultant replies with the right route, licences and channels.
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